The Multitude Team
We’ve built startups and led major brands to market dominance. We understand what’s at stake and are committed to delivering results. We listen, learn, and provide objective guidance to drive clarity and impact.
Your Lead Marketing Partner:
Jim Franzen
I founded The Multitude to help small businesses and startups compete effectively with larger companies in the marketplace.
I'm an accomplished global marketing strategist and partner with ambitious brands to unlock their full growth potential. Blending analytical rigor with creative flair, I bring a unique, holistic approach that seamlessly integrates traditional strategies with the latest technological innovations. Whether acting as an external consultant or stepping in as a full-time/part-time marketing leader, I excel at crafting comprehensive brand and go-to-market strategies that drive measurable, sustainable results.
With over 25 years of global marketing leadership experience in a range of dynamic, consumer-facing industries - including technology, beauty, skincare, fashion, and lifestyle, I have a deep understanding of the unique challenges and opportunities that brands face in these fast-paced, trend-driven verticals.
Key Marketing Expertise:
Strategic brand development and positioning to elevate brand equity and awareness
Omnichannel campaign planning and execution
Product marketing expertise to launch new or maximize existing offerings
AI-powered marketing strategies and tools to drive rapid improvements in quality & speed across all marketing disciplines
Analytics-powered optimization to continuously improve marketing performance and ROI
Integrated, data-driven demand generation strategies to drive qualified leads and conversions
Global expansion and marketing - with direct work experience in Japan, Singapore, France & the US
Seasoned. Proven. Ready.
I've worked at:
And built knowledge at:
Find me here:
Your Lead Marketing Partner:
Jim Franzen
I founded The Multitude to help small businesses and startups compete effectively with larger companies in the marketplace.
I'm an accomplished global marketing strategist and partner with ambitious brands to unlock their full growth potential. Blending analytical rigor with creative flair, I bring a unique, holistic approach that seamlessly integrates traditional strategies with the latest technological innovations. Whether acting as an external consultant or stepping in as a full-time/part-time marketing leader, I excel at crafting comprehensive brand and go-to-market strategies that drive measurable, sustainable results.
With over 25 years of global marketing leadership experience in a range of dynamic, consumer-facing industries - including technology, beauty, skincare, fashion, and lifestyle, I have a deep understanding of the unique challenges and opportunities that brands face in these fast-paced, trend-driven verticals.
Key Marketing Expertise
Strategic brand development and positioning to elevate brand equity and awareness
Omnichannel campaign planning and execution
Product marketing expertise to launch new or maximize existing offerings
AI-powered marketing strategies and tools to drive rapid improvements in quality & speed across all marketing disciplines
Analytics-powered optimization to continuously improve marketing performance and ROI
Integrated, data-driven demand generation strategies to drive qualified leads and conversions
Global expansion and marketing - with direct work experience in Japan, Singapore, France & the US
Seasoned. Proven. Ready.
I've worked at:
And built knowledge at:
Find me here:
DePaul University MBA Marketing
Columbia Executive Education
Section
CMO Alliance
AI Marketing Accelerator Association
AI Marketing Institue
Leo Burnett/Publicis Groupe
Spring Studios
Didimo
The Lightframe Co.
The Extended Team
The Multitude connects you with a global network of proven partners, developed through years of successful collaboration and strong mutual understanding. We custom-build teams, engage trusted expert agencies, or bring in seasoned specialists, based on your needs. Every partner shares our commitment to transparency, agility, and a collaborative approach that fosters lasting success. We leverage our expertise to deliver results with clarity, precision, and a focus on your success.
Looking for a copywriter in Japan, an SEO expert in Spain, a graphic designer splitting time between Paris & New York, or a stellar production team? Our network covers all that and more. We’ll find the right talent for your project.
Additionally, our experts participate in a vibrant Slack community, offering quick insight, feedback, or strategic advice whenever you need it.
