Accelerate Your Business Growth With Unrivaled Marketing Power
Marketing Leadership For The Modern Era
The Multitude provides a unique combination of marketing leadership to rapidly propel startups and small businesses to success. Tailored to your needs and vision, we deliver the ultimate strategic marketing advantage through:
fCMO Leadership + AI Tools + Expert Networks
Are you a founder or a business leader striving to define or propel your business to new heights?
Meet The Multitude: your fast-track solution for strategic marketing leadership and AI solutions.
- Strategic Marketing Guidance: we provide hands-on guidance and innovative marketing and AI strategies to drive your business forward, aligning every step with your goals.
- Tailored Expertise: balancing quality and affordability, our flexible solutions are designed to fit your needs and budget without compromise.
- Efficiency Through Collaboration: we drive collaboration for success. Access a dedicated team committed to your marketing success, freeing you to focus on leading your business.
Fractional CMO Guidance
Your Fractional CMO: Jim Franzen
Whether acting as a direct member of your team, advisor to your C-Suite, or a coach for your current marketing leaders, I guide initiatives in:
- Visionary Brand Building, Positioning & Storytelling
- Visual Identity Design
- Comprehensive Marketing Strategy & GTM Planning
- AI Strategy & MarTech Design
- Campaign Architecture from Awareness to Conversion
- Marketing Performance Measurement & Optimization
From nearly three decades leading global marketing strategies & campaigns for disruptive tech, beauty, fashion, and consumer brands like P&G, The Estée Lauder Companies, Didimo, Kellogg’s, L’Oréal, Lightframe, Canada Goose, and more, I bring a wealth of expertise to help you find the success you deserve.
I have worked in Asia, North America, and Europe as well as for Fortune 50 companies and startups. I’m an active member of The AI Accelerator Institute, CMO Alliance, AI Marketing Forum, and Fractionals United. Armed with a Marketing MBA, postgrad diploma in Digital Transformation, and certifications in AI business strategy, AI marketing enhancement and AI team optimization, I help deliver your goals in a fast-changing world.
Partnership for Progress: Collaborate deeply, acting as part of your team and maintaining clear & continuous communication to ensure success. Create solutions you can use.
Insightful Innovation: Employ AI, established strategic frameworks, and data analytics to forge impactful marketing strategies and initiatives.
Pragmatic Inventiveness: Harness diverse perspectives and resourceful innovation to develop straightforward, effective solutions focused on practical outcomes.
Utilize only the resources & experts that are right for your success.
Dynamic Adaptability: Promote a culture of learning and flexibility, emphasizing rapid experimentation and data-driven adjustments to continually enhance marketing effectiveness.
Powerful AI Marketing Tools
Your Super-Power: AI M-Power Packs™
In addition to AI strategy consulting, The Multitude offers
self-directed “M-Power Packs” – AI toolkits to help you rapidly execute key marketing activities like Target Persona Development, Competitive Tracking, Social Media Strategy & Content Plans, Campaign Concept Generation and more.
Each pack provides a strategic framework, clear directions, examples, and an AI automation tool – everything to move your marketing forward, fast.
Dynamic Expert Networks
Your Power Circle: Connect, Accelerate, Excel
We offer two unique opportunities to expand your marketing expertise and delivery:
- Global Marketing Expert Access – Get vetted specialists when needed to augment your team and expedite results
- The Multitude Slack Community – Learn and share with other business owners, marketing leaders and AI experts
We’re connected to stay ahead of marketing and AI trends, and provide the specific talent you need to accelerate results. Clients of the Multitude can join at any time; subject matter experts by approved request.
Big Advantages for Smart Businesses
1-3 Days
Quickly
define and action
marketing plan elements.
+20%
Increase
marketing team
efficiency and output.
3x
Triple content
to connect with
more of your audience.
-15%
Reduce
external marketing
partner costs.
The Multitude gets you to market faster & better.
Need to define your brand identity and strategy?
Want to improve a go-to-market plan?
Looking to leverage AI for increased performance and market share?
FAQs
A fractional CMO is a part-time Chief Marketing Officer who brings high-level strategic guidance and expertise to your business without the cost of a full-time executive. By leveraging a fractional CMO, startups and small businesses gain access to top-tier marketing leadership, customized strategies, and scalable solutions tailored to their specific needs, helping them achieve their marketing goals more efficiently and cost-effectively.
AI technologies offer invaluable capabilities to optimize marketing campaigns, personalize customer experiences, and analyze data for actionable insights. The Multitude can guide development of your company’s AI strategy, help train staff to increase efficiency and performance with AI and has tested more than 70 AI marketing tools to recommend those that best fit your specific needs. By integrating AI into your operations and marketing strategy, you can streamline processes, improve campaign effectiveness, and stay ahead of the competition in today’s digital landscape.
The Multitude stands out for its unique blend of strategic marketing expertise and cutting-edge AI solutions tailored specifically for startups and small businesses. We prioritize personalized attention, innovative approaches, and measurable results, ensuring that our clients receive exceptional value and tangible improvements in their marketing performance. We only take on a select few clients at a time to ensure attention is focused on your needs. With us, you’re not just getting a service; you’re gaining a trusted partner dedicated to your success.
It all begins with our onboarding interview to identify your needs and where we can provide value. We understand that every startup and small business is different, which is why we offer flexible service packages and pricing options designed to accommodate varying budgets and requirements. Whether you’re just getting started or looking to scale your marketing efforts, we work closely with you to identify your specific goals, challenges, and opportunities, crafting customized solutions that deliver maximum impact while optimizing resources and minimizing costs.
I provide hands-on leadership and strategic guidance to drive your marketing initiatives forward. From overseeing campaign execution and analyzing performance metrics to advising on long-term strategy and fostering innovation, our I am deeply involved in your day-to-day operations, ensuring alignment with your business objectives and continuous improvement in your marketing outcomes. With my range of expertise and personal dedication, you can navigate marketing challenges with confidence and achieve sustainable growth for your business.
Transparency, partnership and communication are at the heart of our core principles. We prioritize open and honest dialogue, providing documentation of actions/agreements, regular progress reports, and performance insights to keep you informed every step of the way. Our Slack community provides you direct ongoing dialogue…or we can join your internal communications tools. Our team is readily accessible for questions, feedback, and collaboration, fostering a partnership built on trust, accountability, and mutual success. Aligning our work with your vision for success is our top priority.