5 AI Automations for Marketing You Should Be Using Right Now

Marketing leaders are comfortable leading through change. But how do you stay up to date with the latest trends in AI use for your business? Here are 5 great AI shortcuts to save time and improve your results. These approaches will save you hours of busy work, allowing you to focus more on marketing strategy and innovation.

1. Customer Persona Development

Understanding your audience is marketing gold, and AI can dramatically speed up this process. Instead of spending weeks on research and interviews, AI tools can help you rapidly develop detailed customer personas by analyzing:

• Your existing customer data

• Social media interactions

• Website analytics

• Industry trend reports

Tools like Crystal or UserPersona can help you generate comprehensive persona profiles that include demographic information, behavioral patterns, pain points, and potential marketing messaging strategies. These AI-generated personas can be quickly refined with your team's insights, saving weeks of traditional research time. Alternatively, you can share your existing customer information (without PII) in an LLM like Claude and begin a conversation that teases out audience types and full personas. Regardless of the method, these highly detailed personas help enhance other tools and processes.

2. Social Media Automation

Social media is a voracious animal that constantly needs new posts. Fortunately, AI tools can help you increase the quantity and quality of your posting while saving precious time.

Leveraging automations from Zapier or Make, you can create a system that generates a month's worth of post copy in just a few minutes. Better yet, you can have those posts populate a spreadsheet for review, which is critical for final revisions. You can also create and leverage a brand style guide and personas, ensuring posts remain within your brand voice and style while tapping into audience insights. Whether you use lots of emojis, prefer simple human copy, or seek to surprise and delight followers, your automated system can deliver consistently reviewable content.

Process flow:

• Develop a brand style guide summarizing your voice, style, keywords, and unique brand elements

• Extract brand personas

• Write key content pillars, including holiday or tentpole moments

• Create an automation in Zapier or Make, directing it to your materials and specifying desired post volume

• Direct output to a reviewable spreadsheet

• Set up a final automation for posting approved copy and visuals

Hours of work are now condensed into minutes.

3. Blog Post Generation

Your audience demands great content. How can you wow them and keep them coming back? AI can help you create posts faster, more efficiently, and tailored to specific audiences or personas.

Leverage AI to generate topic lists by having an LLM review your website, content pillars, brand keywords, and personas. Use AI writing tools to produce drafts or outlines, then deepen the content with your personal touch. With a provided brand style guide, posts can be generated that match your specific needs.

Tools like Perplexity can quickly help you find relevant statistics and articles to reference.

4. Personalized Email Marketing Campaigns

Email marketing remains a powerhouse, and AI can make it more targeted and effective than ever. Modern AI tools can help you:

• Segment your email list more precisely

• Generate personalized email copy for specific customer segments

• Optimize send times based on individual recipient engagement

• Automatically A/B test subject lines and content

• Predict email engagement likelihood for different customer groups

Platforms like Phrasee and Persado use advanced AI to craft email content that resonates with audience segments, potentially increasing open rates and conversions.

5. Intelligent Customer Support and Lead Nurturing

AI chatbots and conversational AI have evolved from simple script-following tools to sophisticated communication platforms. These intelligent systems can:

• Provide 24/7 customer support

• Qualify leads in real-time

• Schedule meetings automatically

• Answer frequently asked questions

• Collect and organize customer feedback
  

Tools like Intercom and Drift create personalized, context-aware interactions that improve customer experience and reduce support team workload.

Final Thoughts

These AI marketing automations amplify human creativity rather than replace it. By reducing time spent on repetitive tasks, you can focus on strategy, creativity, and building genuine audience connections.

Start small, experiment, and continuously refine your approach. Always invest time to review and add your personal touch. The result? More efficient marketing that meaningfully engages your target audiences.

Ready to explore how AI tools and automations can help your team do more, better work in less time? Let's connect and outline a plan.