Motivation, Meaning & Mandates

Our blog on innovative thinking at the intersection of marketing and AI.

Co-Intelligence by Ethan Mollick

When transitions intensify and accelerate, new seminal voices appear. For AI, that’s Ethan Mollick, a professor of management at Wharton. He takes a clear-eyed look at how this new technology is changing our lives and how we can best adapt. Avoiding the hype and focusing on the practical, Mollick outlines a path that everyone can benefit from. His book (more details here and below), as well as his blog One Useful Thing, is very much

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Deloitte’s Q2 AI for Business Update

It’s always illuminating to read Deloitte’s quarterly update on how 2,000 company leaders are implementing and benefiting from AI technologies. This latest installment of the series provides insights and proof that adoption is happening, especially when linked to an existing business challenge that can be expedited or improved through smart application of the technology. Here are the key takeaways from the Q2 2024 report in a more digestible format: Key Takeaways: 1. Rapid Adoption and

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